Chanchal Bindu – A Design Innovation Project
In our final year, we embarked on an exciting design innovation project called Chanchal Bindu, where we explored Tangalia craft to create quirky yet marketable prints and products. Our objective was to blend traditional craftsmanship with contemporary aesthetics while ensuring commercial viability.
See our Complete Project ✨
Concept & Inspiration
Taking inspiration from Tangalia embroidery, which features intricate dot motifs, we infused a playful twist by incorporating childhood nostalgia as our central theme. Tongue twisters and poems became the foundation for our designs, making the products not just visually appealing but also emotionally engaging for our audience—our college peers.
Product Development & Sales
We designed laptop sleeves in three sizes (16", 14", and 12" for iPads) and tote bags, recognizing the practical needs of design students. Our goal was to make products that were both functional and stylish.
To promote our exhibition, we leveraged social media campaigns, posters, and interactive challenges to create buzz. One of our most successful engagement strategies was the tongue twister challenge—participants who completed the challenge won free goodies, driving more footfall to our stall.
The response exceeded our expectations! Within the first hour of sales, we sold out every product and even received pre-orders for more. The best-seller? Laptop sleeves. Not only did we achieve remarkable sales, but we also made a substantial profit, proving that good design paired with smart marketing can lead to a successful business outcome.
Key Learnings
This project was an incredible learning experience, offering valuable insights into both design and business strategy. From product conceptualization to marketing and sales execution, we faced real-world challenges that helped us understand the importance of user-centric design, pricing strategies, and promotional tactics.
Chanchal Bindu was more than just a project—it was a glimpse into entrepreneurship, creativity, and the power of design to connect with people.
A Special Thanks to the Best Team ❤️
Chanchal Bindu wouldn’t have been possible without the hard work, creativity, and dedication of my amazing team. Huge thanks to my friends for their invaluable contributions, brainstorming, designing, strategizing, and making this project a grand success! This journey was truly special because of each one of you.
👉 Follow our journey on Instagram!